Use the Cohesion Case material and your answers to Assurance of Learning Exercise 1B on page 35. Be specific regarding your strategies, avoiding generic terms such as forward integration. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Follow all the SWOT guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Executive Summary BCG Matrix Competitive Forces Analysis Competitive. Step 1 Develop a SWOT Matrix for Hershey Company. The Competitive Profile Matrix (CPM) identifies Hersheys competitors and its. Make clear recommendations for Hershey’s Company based on integrating the work from the above models. In addition, include your conclusions on the Hershey’s Company as a result of its position in the BCG and the results of SWOT. When complete with both exercises, write a short narrative (one page or less, double space) of your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work on Hershey. For the BCG, use the information in the Learning Exercise in your text to prepare a BCG matrix for Hershey locating each division where you believe it represents its position relative to market share and growth. Then, prepare a SWOT Matrix for Hershey’s Company. For the SWOT, follow Step 1 of the Learning Exercise in your text. You will begin by creating a SWOT and a BCG matrix. Include a narrative for each (around 250 words). Please prepare a SWOT matrix and BCG Matrix for Hershey Company.
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